25 years back we have started a journey, uncertain yet challenging.
Our challenge was first bringing in the best solutions to patients, but at that time diagnosis was left to nature so we had a dual role , to educate and prepare the ground before setting the right portfolio, enabling the best and safest solutions.
Every year the mission was harder , introducing a safe cure is a must , respecting patient’s access to medicine regardless of their buying capabilities was for us a dream we realized through our partners decisive approach , we have launched our range of Indian products allowing cure at reasonable rates . A daring step at that time that was a turning point in our journey. Along with the new partnerships we had , our aim was keeping a diversified portfolio with our current and new partners , we wanted to keep a momentum of Growth.
Growing was a challenge yet desired.
We have seen a move to a new headquarters a growing opportunity coping with market needs, promoting our beliefs and ambitions.
With the dedication of a committed team, and the advice of experts, we have fueled our efforts and made the new headquarters a place where business expectations are fulfilled.
Focusing on the future of pharmaceuticals in Lebanon we bounded our activity by quality and services.
ISO was a 1st step we realized years ago towards organizing ourselves to a more structured environment. In 2016 GSDP was our new target and the result was a certification in February 2017.
Believing in the unmet patients’ needs and sustainable growth ,we will always strive to offer more.
Fadi Kibrité
President